Interesting piece on LinkedIn a couple of days ago, from Louise Dell, founder of estate agency portal, https://www.kyero.com/, about the reduction in Brits as a percentage of Spanish house buyers: “The shift from 38% to 8% is one of those numbers that looks shocking until you realise it reflects something much healthier — a genuinely diversified international market rather than dependency on a single-country”.
It follows the publication of a study by Nick Storey, Operations Director at Kyero: “The top five or six nationalities buying in Spain right now are within one or two percentage points of each other. There is no dominant buyer pool anymore. There’s just a fragmented spread of Germans, Belgians, Dutch, Swedes, French, Irish, Americans, Poles, and yes, still the Brits, all now only a few percent different in volume.” He adds, “That changes the entire shape of how you should be marketing”.
And this affects us too as a church. Will we in ten years’ time be offering services in Dutch, German or Swedish, or at least those language groups that are not represented by their own church along the Costas? Or should we at least be thinking about how to make our liturgy more accessible to those who are not first language English speakers?
Read the full Kyero study here.